Our brand cause:

Support the act of handwriting at all ages to live better

By developing & maintaining cognitive aptitudes.

From a neuroscientific point of view, handwriting helps to develop and maintain brain capacities.

By enhancing expressive abilities.

Handwriting, but also, drawing, DIY leisure & creative activities are considered as a restorative and liberating act, as a form of personal release from emotional burdens.

Discover in video

Our brand cause

Commitment 01

Raise awareness of the benefits of handwriting

Acquisition of reading skills, memorisation, mindfulness, self-expression… the benefits of handwriting are so numerous and yet so little known. At PILOT, we want to spread the word and raise awareness of how handwriting can benefit our cerebral powers, cogntive abilities and well-being.

Mark Your Mark Campaign

The Pilot “Make Your Mark” campaign celebrated individuality through writing, inviting UK primary schools to a creative competition. Winning entries inspire a second phase, showcasing creations on billboards and social media to inspire deeper connections through pen and paper.

“Une vie à écrire”

PILOT Europe has teamed up with “Le cherche midi” editor to develop the book Une vie à écrire, in which artists, writers, journalists or simple lovers of words reveal how handwriting brings people together, transforms them and helps them to live. Profits go to the associations “Le Labo des Histoires” and #STOPILLETTRISME.

Commitment 02

Help the development of expressive and cognitive aptitudes

Even though handwriting is challenged by the digital world, its benefits remain key, enabling us to feel better, work better, learn better. It stimulates our long-term brain capacity, and helps us to express our sensitivity, our own vision and to write down our world.

Organisation of handwriting workshops

Whether for its own employees or for local communities, PILOT regularly organizes handwriting workshops, promoting the discovery of the world of words in a playful manner by connecting to ourselves and others.

Developing specific materials for teachers

In Germany, PILOT co-develops and provides pedagogic materials for teachers, in order to support them in the daily promotion of the benefits of handwriting and issues of sustainability which are consistent with our CSR policy.

Commitment 03

Participating in the life & well-being of our local communities

PILOT actively takes part in the life and development of our local communities. From pen donations and solidarity initiatives, through to support for associations who are aligned with our mission.

Donations

Acting for good usually starts with a pen. PILOT is proud to support various associations including Pens for Kids, a family-run not for profit organisation focused on sending pens and pencils to children around the world who cannot afford such items.

Patronage

Pilot is a global player which is strongly rooted in its territory, supporting local events and associations that highlight medical, sporting, environmental or cultural causes (for example: Circus Starr who provide shows for children with disabilities, families on low incomes, those facing challenges such as domestic violence, bereavement or who may be living with a life-limiting condition.